I’d Rather Win An Effie Than A Clio.

Cummins Branding – From $5.7 To $17.5 Billion In Less Than Two Decades.

The WEB Electrostatic Adjustable Furnace Filter – 3M Couldn’t Kill It – So They Bought It

GM Parts – Anti-Counterfeit Campaign Protects Against Taiwan Tin

Sauvana – Launching A Chinese SUV With A Cummins Diesel To The Global Market

Telene – Getting Europeans and Americans To Agree On One Web Site

Cummins Uptime Guarantee – Launching a new engine in a market that hates “NEW”