Doug Powers

It’s All About Results

If you’re here because you’re looking for a skilled writer/producer (with proven results) to handle a project, I suggest checking out Success Stories first.

If you’re looking for my work background and expertise in a specific industry, check out my Clients from Cadillac to Cummins.

Interested in a specific type of content?  My Samples include everything from television commercials to collateral, song lyrics to websites.

If you’re a friend, make yourself at home and browse a bit. Glad you came by for a visit!

If there’s something more that you’d like to see on this website – leave me a note and I’ll get right back to you!

Chinese Truck. American Engine. Global Audience.

Foton is a Chinese truck and car manufacturer with sales virtually everywhere around the globe except the United States. However, the cache of having an American diesel engine (the Cummins X12) is extremely important in establishing a premium image of dependability and performance. This footage was shot in Niagara Falls, NY to showcase the styling and performance of the Auman EST in an iconic location.

Fighting Opioid Abuse – Click By Click

Sometimes, you get to do work that saves lives and gives new hope to families. I was thrilled to be part of the team developing the new ASAPbc.org website for the Alliance for Substance Abuse Progress in Bartholomew County, Indiana. Check it out at http://www.ASAPbc.org.

Writing Simplified: Head to Heart to Hand

Want to write persuasive copy? The basic formula is pretty simple. First, identify the logical reasons someone (need to know who you are talking to and what they already think/believe/know) should buy your product/service versus the alternatives. Second, figure out what emotional need it fulfills/overcomes. Maybe it’s fear of making a bad decision. Maybe it’s love of family. Or just wanting someone to understand their frustration. The third step is the hardest: Figure out how to express your solution in a way that resonates with your audience. Most important: make it believable and authentic to the brand experience that they have (or will) encounter. That’s all there is to it. Head to heart to hand. But that’s a lot.

It’s All About Results!

Welcome!

If you’re here because you’re looking for a skilled writer/producer (with proven results) to handle a project, I suggest checking out Success Stories first.

If you’re looking for my work background and expertise in a specific industry, check out my Clients from Cadillac to Cummins.

Interested in a specific type of content?  My Samples include everything from television commercials to collateral, song lyrics to websites.

If you’re a friend, make yourself at home and browse a bit. Glad you came by for a visit!

If there’s something more that you’d like to see on this website – leave me a note and I’ll get right back to you!

Ever Wonder How Apple Got Such Great Advertising?

Every bit as true for the client/ad agency relationship as it is for the employer/employee.

Logo With Cream And Sugar

What is my logo intended to reflect (beside the obvious initials)? Simple, straightforward communication with an engineered symmetry. Everything is interconnected – yet at the same time, there are gaps left for the viewer to fill in. The curve to the “A” provides subtle flow and a fluid element, a reminder not to take everything too seriously. Seeing this logo with my morning coffee reinforces my new identity, as I move into the next chapter in my career.

The Truth In Black and White.

It is counterintuitive – but in a four-color world, if you want to capture realism and express truth, use black and white imagery. It’s a holdover from the days when newspapers were just black and white, but it still is effective.

Recommended Book – “Where Have All The Salesmen Gone?”

Early in my career, I was exposed to a brilliant methodology for writing persuasive, compelling copy that inevitably would get results. Belief Dynamics was developed by Wally Armbruster, who worked on the Budweiser and Michelob accounts (and many others) in St. Louis. If you want to get someone to do something, you have to figure out what their core belief is – and craft an argument to change that belief. Even though his book is several decades old, it is still relevant to anyone in the advertising industry.

Dead Serious.

Currently working on communications strategy and messaging for a community blindsided by the opiate/opioid crisis. It’s a “not in my house, not in my backyard, not my concern” issue. Our challenge is to heighten awareness and incite the ostriches into action. Does the thought of bringing a child, a spouse or parent to the ER – and winding up in the same waiting area with junkies who are overdosing – scare you? How about having your doctors and nurses struggling to save an addict’s life – while you silently sit and suffer? Thinking that’s how we can channel fear into something functional.