Genuine GM Parts – Fighting Back Against Taiwan Tin

Situation:  The U.S automobile aftermarket was being flooded with knock-off parts from foreign sources – often specified by insurers due to lower prices. Body shops were caught in the middle – while consumers were never told that they were getting “Taiwan Tin.”

Solution: An aggressive information campaign informing the public of their right to question the source of parts used in the repair of their vehicle.

Success: Off-shore sheet metal manufacturers and insurance providers were furious. Body shop owners were thrilled. Sales of Genuine GM fenders, doors and bumpers stabilized as the campaign continued for the next three year.