E-Merger: Unifying Telene European and U.S. Web Sites

Situation: Telene is a remarkably versatile, high-quality injection-molded polymer used in the body panels of automobiles and off-highway equipment, wastewater treatment facilities and medical equipment. Two entirely different sales organizations in Europe and in the U.S. each had developed their own Telene web sites with different messaging, tone and appearance, creating confusion in the marketplace. Neither one wanted to compromise or change.

Solution: We reorganized the website from a content standpoint, focusing on an equal balance of product applications from Europe and North America. The copy platform emphasized key attributes and manufacturing processes common on both sides of the pond, and provided a single point-of-contact for sales leads and product inquiries.

Success: The Telene web site redesign was embraced by the sales force and ZEON marketing executives from Europe as well as the United states. It  incorporates case studies developed by the creative team as well as a newsfeed featuring the latest press releases. This link will take you to the live Telene web site