Direct Mail

The Cling-Free mailer was sent to paving companies inviting trial of a new spray-on bed coating that eliminated the issue of asphalt sticking to the truck bed. 100% of the individuals receiving this mailer contacted Valvoline for a sample of this new chemical/product.

The following mailer was used to introduce Valvoseal, a revolutionary new beaded chemical that automatically fills and seals punctures in commercial vehicle tires.

This fake “baloney sandwich” mailer was used to get trade editors to attend the press launch of the Valvoline Fuel-Proof Guarantee.