Category: Uncategorized
Updated on March 12, 2018
It’s All About Results
Welcome! If you’re here because you’re looking for a skilled writer/producer (with proven results) to handle a project, I suggest checking out Success Stories first. If you’re looking for my work background and expertise in a specific industry, …
Posted on December 17, 2017
Chinese Truck. American Engine. Global Audience.
Foton is a Chinese truck and car manufacturer with sales virtually everywhere around the globe except the United States. However, the cache of having an American diesel engine (the Cummins X12) is extremely important in establishing a premium …
Updated on October 24, 2017
Fighting Opioid Abuse – Click By Click
Sometimes, you get to do work that saves lives and gives new hope to families. I was thrilled to be part of the team developing the new ASAPbc.org website for the Alliance for Substance Abuse Progress in Bartholomew …
Posted on October 8, 2017
Writing Simplified: Head to Heart to Hand
Want to write persuasive copy? The basic formula is pretty simple. First, identify the logical reasons someone (need to know who you are talking to and what they already think/believe/know) should buy your product/service versus the alternatives. Second, …
Posted on June 20, 2017
It’s All About Results!
Welcome! If you’re here because you’re looking for a skilled writer/producer (with proven results) to handle a project, I suggest checking out Success Stories first. If you’re looking for my work background and expertise in a specific industry, …
Posted on June 7, 2017
Ever Wonder How Apple Got Such Great Advertising?
Every bit as true for the client/ad agency relationship as it is for the employer/employee.
Posted on June 2, 2017
Logo With Cream And Sugar
What is my logo intended to reflect (beside the obvious initials)? Simple, straightforward communication with an engineered symmetry. Everything is interconnected – yet at the same time, there are gaps left for the viewer to fill in. The …
Posted on May 10, 2017
The Truth In Black and White.
It is counterintuitive – but in a four-color world, if you want to capture realism and express truth, use black and white imagery. It’s a holdover from the days when newspapers were just black and white, but it …
Posted on May 8, 2017
Recommended Book – “Where Have All The Salesmen Gone?”
Early in my career, I was exposed to a brilliant methodology for writing persuasive, compelling copy that inevitably would get results. Belief Dynamics was developed by Wally Armbruster, who worked on the Budweiser and Michelob accounts (and many …
Posted on April 30, 2017
Dead Serious.
Currently working on communications strategy and messaging for a community blindsided by the opiate/opioid crisis. It’s a “not in my house, not in my backyard, not my concern” issue. Our challenge is to heighten awareness and incite the …