Category: Uncategorized
Posted on April 14, 2022
Your Brand Is NOT What You Think It Is.
Your internal communications team executes to brand standards consistently. You are vigilant about the correct use of your logo and theme. Your company principles and standards are ingrained throughout the organization. You know operations inside out, and have …
Posted on September 3, 2021
Writing This Article Was Not A Waste Of Energy. Just The Opposite.
Translating technological topics into words that everyone can understand and relate to is a challenge. But when the subject is an important topic that has implications for global warming — and the recapturing and selling of a valuable …
Posted on July 7, 2020
A Copywriter’s Lament
After 40 years in the ad industry as a copywriter and creative director, I have just witnessed something I never dreamed would occur. The B2B ad agency I worked for over two decades just released all of its …
Posted on June 12, 2020
Righting A Wrong.
It was 1987/1988. I was working at DMB&B/Bloomfield Hills where we had just initiated a great new campaign for General Motors Parts called “Lonely Roads.” Then, someone within GM did a video interviewing a line worker in Flint …
Posted on April 13, 2020
Rocking The Rebound
10 steps your communications team should be taking right now to prepare for the day when America re-opens for business.
Updated on February 19, 2020
How Polio Made Me A Better Ad Writer
I’ve got a bad shoulder/arm. Had it since birth. Actually, both of them are in rough shape now thanks to post-polio syndrome. So how did having a disability make me a better ad writer, employee and father? I …
Updated on January 31, 2019
Geeking Out
For a car guy like me, the opportunity to work with street rods, classic ’60s muscle cars and top fuel dragsters is a dream come true. This is one of two brochures created by myself with art direction …
Posted on June 28, 2018
New Thoroughbreds Logo
Designing a new logo for a 70-year old organization with a tremendous legacy of success (7 International Championships) and getting agreement from all parties isn’t easy – but working together with John Hynes of Little Ant Design, we …
Posted on April 10, 2018
Powering Up
Had the opportunity for the first time to fire up an emergency generator and do an electrical transfer this past week. Amazingly simple — provided you have good written directions. Would have been totally lost at the circuit …
Updated on March 14, 2018
A Phrase To Banish Forever
You may think the phrase, “to be honest,” is fairly innocuous. But what is the underlying message? That, in ordinary conversation, your norm is to fib, exaggerate or outright lie when it is convenient. The listener should take …