Logo With Cream And Sugar

What is my logo intended to reflect (beside the obvious initials)? Simple, straightforward communication with an engineered symmetry. Everything is interconnected – yet at the same time, there are gaps left for the viewer to fill in. The curve to the “A” provides subtle flow and a fluid element, a reminder not to take everything too seriously. Seeing this logo with my morning coffee reinforces my new identity, as I move into the next chapter in my career.