Dead Serious.

Currently working on communications strategy and messaging for a community blindsided by the opiate/opioid crisis. It’s a “not in my house, not in my backyard, not my concern” issue. Our challenge is to heighten awareness and incite the ostriches into action. Does the thought of bringing a child, a spouse or parent to the ER – and winding up in the same waiting area with junkies who are overdosing – scare you? How about having your doctors and nurses struggling to save an addict’s life – while you silently sit and suffer? Thinking that’s how we can channel fear into something functional.